USE CASE: CUSTOMER 360
Fast, actionable, comprehensive view with all your customer data sources unified in EDB Postgres® AI.
THE CHALLENGE
Customer experience depends on customer data
Gaining a comprehensive understanding of your customers is essential to providing superior customer experience and securing competitive advantage. However, customer insights are often fragmented across disparate systems. Transactional data is in one place, customer service interactions are in another, marketing engagements are somewhere else—and the silos go on and on.
OUR SOLUTION
Get the full picture
The Analytics Accelerator from EDB Postgres AI enables a robust Customer 360 solution by unifying transactional, analytical, and AI data stores within a single Postgres environment. Leverage a vectorized query engine to achieve 30x faster query performance, on average, across data in Postgres and integrated object storage—and unlock the full potential of your data.
Unified data store
All customer data comes together with transactional, analytical, and AI data stores unified in Postgres. This consolidation eliminates data silos and reduces ETL processes, providing a single source of truth for customer information and enabling comprehensive insights.
Vectorized query engine
Upgrade your standard Postgres query engine with a vectorized query engine that is optimized for columnar data formats, allowing analytical queries to run 30x faster compared to Postgres—and it even lets you query data in external object storage with familiar SQL. This approach reduces performance-degrading data pipelines and improves operational efficiency.
Enterprise-hardened Postgres
Organizations can avoid vendor lock-in with open source Postgres while getting enterprise-grade enhancements to security, availability, and support. The solution can be deployed on-premises, in a private cloud, or in a hybrid environment, offering maximum flexibility to meet specific business needs.
DEMO
DEMO
Improve Analytics Insight Without Sacrificing Performance
Improve Analytics Insight Without Sacrificing Performance
With the Analytics Accelerator powering Customer 360 solutions, businesses can expect significant improvements in customer-focused KPIs that directly impact revenue growth and operational efficiency.
Enhanced revenue performance
Faster data-driven decision making based on a holistic customer view leads to better customer engagement, higher customer satisfaction, and stronger lifetime customer value.
Faster time to market
Reducing the need for extensive ETL processes and improving query speeds accelerates iteration and innovation—which means shipping value to the customer, faster.
Lower total cost of ownership
Avoiding vendor lock-in and controlling where, when, and how your data is deployed can lead to lower licensing fees, reduced infrastructure costs, and more efficient operations.
EDB Postgres AI enables Customer 360
Analytics Accelerator lets you use familiar SQL to write Postgres data to columnar lakehouse tables in object storage, creating a single source of truth for all your data. It leverages a vectorized query engine that enables SQL queries over those lakehouse tables, too—providing 30x faster query performance, on average, versus standard Postgres.
Related Products and Solutions
EDB Postgres AI
A modern Postgres data platform for powering mission-critical workloads from edge to core.
EDB Analytics Accelerator
Unlock rapid analytics in Postgres with the PGAA extension.
EDB Postgres in Public Cloud
Deploy self-hosted EDB Postgres AI in your cloud of choice.
EDB Postgres Distributed
Up to 99.999% uptime and 5x throughput performance versus native logical replication.
Resources
EDB Mission Control: A Postgres Lakehouse Innovation
Transforming Real-Time Analytics and AI Workloads with PostgreSQL
Unleashing AI with PostgreSQL: What is a Lakehouse?
Elevating Postgres Security with the EDB Trust Center
Customer 360 is an analytics solution that brings together all a business’s data into a holistic customer view. EDB powers this solution by enabling analytics across unified transactional, analytical, and AI data stores within a single Postgres environment—which simplifies data management and access, reduces performance-degrading data pipelines, and relieves resource drain.
Organizations can manage their data in trusted Postgres with EDB’s enterprise-grade enhancements to security, availability, and support. Plus, with seamless deployment across on-premises, private cloud, and/or hybrid environments, businesses gain more control over and visibility into their end-to-end data.
Key features include:
- Unified data store for all a business’s transactional, analytical, and AI data
- Vectorized query engine
- Enterprise-hardened Postgres (secure, scalable, ACID compliant)
- Broadly compatible open source foundation
- On-premises, private cloud, or hybrid deployment options
Benefits include:
- Simplified data management
- Faster time to insights (30x faster analytical queries compared to standard Postgres)
- Empowered decision-making
- Cost optimization
- Greater security and control
Avoiding vendor lock-in and controlling where, when, and how your data is deployed can lead to lower licensing fees, reduced infrastructure costs, and more efficient operations.
EDB Postgres AI integrates with any Postgres source, anywhere. It also integrates with flexible storage locations that are up to 18x more cost-efficient than solid state drives—including Amazon S3, MinIO, or the local filesystem—and leverages the standardized Delta Table open table format, making it compatible with other tools and services across the lakehouse ecosystem.