Real-World Success Stories from ISVs Accelerating Innovation with EDB Postgres AI
This blog was co-authored by Greg Walker and David Stone.
As I meet with independent software vendors (ISVs) across industries, one theme consistently emerges: the database powering your applications can either propel your business forward or hold it back. I've seen firsthand how the right data platform can transform challenges into competitive advantages for software companies.
You're likely facing mounting pressure to innovate quickly while managing costs. Your customers expect GenAI-powered features, blazing performance, and rock-solid reliability — all while you're trying to differentiate in a crowded market. Sound familiar?
That's exactly why we've developed EDB Postgres AI as a unified solution for ISVs. In this post, I'll share how our ISV customers are using this platform to operate more efficiently, innovate faster, grow revenue, and lead their markets.
Operating More Efficiently: Do More With Less
If you're like most ISVs I work with, you're constantly looking for ways to reduce operational costs without sacrificing performance. Database infrastructure often represents a significant portion of your expenses,especially if you're maintaining separate systems for transactions, analytics, and AI workloads.
Take Lone Wolf Technologies, a company that delivers strategic real estate insights to approximately 20,000 brokerages, 30 franchises, and 1.5 million agents. They were struggling with unsustainable Oracle licensing fees for their data-intensive BrokerMetrics analytics tool. By migrating to EDB Postgres Advanced Server (EPAS) on EDB Postgres AI, they dramatically reduced their database licensing costs by about 90% — from approximately $1 million to $100,000 — while simultaneously enhancing their data management capabilities.
As Vladimir Sanchez, Lone Wolf's Director of Engineering, explained: "EDB allows us a cost efficiency that wasn't possible with other vendors, because it's a substantially more economical option for hosting databases. That's why we chose EDB."
What's particularly remarkable about Lone Wolf's story is that EPAS actually saved their business from disaster during a catastrophic failure in their legacy Oracle database. "Had it not been for EPAS and my team ingesting data in parallel into Oracle and EDB, we would have been out of business. EDB saved our company from catastrophe," Sanchez shared.
"Had it not been for EPAS and my team ingesting data in parallel into Oracle and EDB, we would have been out of business. EDB saved our company from catastrophe." - Vladimir Sanchez, Director of Engineering at Lone Wolf Technologies
Similarly, Zuchetti, one of our European customers, unified their transaction and analytics processing within a single Postgres environment. This consolidation eliminated the need for separate specialized systems, reducing their infrastructure costs by approximately 30% while simplifying their technology stack.
Here's how EDB helps you operate more efficiently:
- Unified platform for multiple workloads: Handle transactions, analytics, and AI in a single environment with 30x faster analytical queries compared to standard Postgres
- Cloud agility anywhere: Deploy on-premises, in the cloud, or in hybrid environments with 90% better value than cloud-only database offerings
- Reduced administrative overhead: Free your teams from routine database management with our automated tooling and comprehensive support
For ISVs, EDB Postgres AI delivers substantial cost savings that resonate with your customers' executive teams. For example, highlighting how Lone Wolf slashed database costs by 90% while improving performance, you're speaking directly to the CFO's priorities. By embedding EDB Postgres AI in your solutions, you position your application as the strategic driver of both immediate cost reduction and long-term operational efficiency — exactly what business leaders need to demonstrate ROI in today's economic climate.
Innovating Faster: Accelerate Time-to-Market
In today's competitive landscape, your ability to quickly develop and deploy new features often determines your market position. When your database becomes a bottleneck in the development cycle, you risk falling behind more agile competitors.
Swiss email security specialist advact faced this challenge head-on when they needed a high-performance database solution to support both Postgres and Kubernetes after modernizing their applications. With EDB’s guidance, they successfully migrated to CloudNativePG in less than six months, aligning their database strategy with their cloud-native application infrastructure and providing the scalability needed to support additional growth for the future.
Florida Blue took a different approach to accelerate innovation. The health insurance company extended their Postgres implementation from traditional transactional workloads to AI applications by leveraging pgvector for patient document searches. Rather than implementing a separate vector database, they maintained a single source of truth while adding sophisticated AI capabilities.
You can innovate faster with EDB through:
- AI integration without complexity: Add vector search, RAG patterns, and other GenAI capabilities without deploying separate specialized databases.
- Simplified modernization paths: This draws from the Lone Wolf case study where they mentioned EDB providing "the most fluent path out of Oracle" that allowed them to "keep interfaces, programs, everything running in Oracle, without the licensing expense."
- Flexible development environment: This is based on GKN Powder Metallurgy's experience where Roman Jaeger mentioned: "We have more flexibility with the whole world of Postgres add-ons, modules, and extensions we can use."
For businesses, time-to-market is the currency of competitive advantage. By building your solutions on EDB Postgres AI, you enable your customers to launch new features and services weeks or months faster than competitors — just as advact accelerated their modernization timeline by six months. This positions your application as a strategic business asset that directly impacts revenue and market share, elevating your sales conversations from IT cost centers to C-suite priorities focused on growth and competitive differentiation.
Growing Revenue: Create New Opportunities
Ultimately, technology decisions should drive business growth. The right database platform can help you create new revenue streams and expand your market reach.
Meridian demonstrates this perfectly. For over two decades, this company has delivered state-of-the-art indoor and outdoor kiosks, smart lockers, interactive digital signage, and self-service software for hundreds of clients. When they needed to strengthen data protection and recovery capabilities to fulfill SOC 2 compliance requirements, they turned to EDB.
By partnering with EDB to enhance disaster recovery, add high availability, increase visibility, and protect customer data in Postgres, Meridian became the only kiosk manager to achieve SOC 2 certification. As Chris Gilder, Founder and CEO of Meridian, explains: "The EDB software allowed us to create a cluster with hot failover redundancy and managed backup and monitoring to achieve the SOC 2 requirements."
This transformation of compliance requirements into a competitive advantage has opened doors to new market segments, including major clients like Firestone, HP, Panasonic, and Walmart. "With EDB, we can focus on our clients' applications and the solutions that we're building, as opposed to managing the database structure that EDB software assists us with," adds Gilder.
"With EDB, we can focus on our clients' applications and the solutions that we're building, as opposed to managing the database structure that EDB software assists us with." - Chris Gilder, Founder and CEO of Meridian
Many of our financial services ISV partners have created premium service tiers by incorporating analytics, AI agents, and industry-specific data enrichment services. These value-added capabilities command higher subscription fees without proportionally increasing operational costs.
EDB helps you grow revenue by enabling:
- Tiered subscription models: Create premium offerings with advanced analytics and GenAI capabilities.
- Mission-critical availability: Confidently offer SLAs with up to 99.999% availability guarantees.
- Flexible architecture for new features: Launch new premium features without increasing infrastructure complexity.
EDB Postgres AI empowers ISVs to help customers unlock new revenue streams without proportional cost increases. Showcasing how Meridian leveraged EDB to achieve SOC 2 certification—opening doors to enterprise clients like Firestone and Walmart, addresses what CEOs care about most: top-line growth. By embedding high-availability and compliance capabilities in your solutions, you enable customers to create premium offerings and enter previously inaccessible markets, positioning your application as a direct contributor to their revenue expansion strategy.
Market Leadership: Differentiate Your Offerings
In competitive markets, the ability to provide comprehensive, integrated solutions is often the key differentiator. Your database choice can significantly impact how customers perceive your offerings.
DBS Bank and Mastercard achieved this differentiation by implementing EDB Postgres AI with five-nines availability across regions while meeting strict data sovereignty requirements in hybrid environments. This allowed them to serve customers globally while complying with local regulations.
GKN Powder Metallurgy offers another perspective on market leadership. After migrating from Oracle to EPAS, GKN’s IT leaders discovered unexpected benefits beyond cost savings. "The biggest benefit is that we can see the performance is better with the new system," explains Roman Jaeger, Database Administrator at GKN. "We are more flexible with the Postgres features, and we hope that we will be better prepared for future challenges."
You can establish market leadership by leveraging EDB to:
- Unify customer data: Create comprehensive 360-degree views while maintaining cross-platform consistency.
- Address sovereignty requirements: Meet strict regulatory requirements while still leveraging AI capabilities.
- Scale confidently: Support enterprise workloads with a platform trusted by some of the world's largest financial institutions.
For executives focused on market position, maintaining a competitive edge is paramount. By building your solutions on EDB Postgres AI, you enable your customers to achieve the same market differentiation that DBS Bank and Mastercard secured — meeting strict sovereignty requirements while delivering superior performance. This positions your application as a strategic enabler of your customers' leadership ambitions, addressing board-level concerns about competitive positioning and long-term market relevance in an increasingly data-driven business landscape.
The EDB Postgres AI Advantage for ISVs
What makes EDB Postgres AI particularly well-suited for ISVs? It's the combination of these key capabilities:
- Unified workload management: Transactional, analytical, and AI workloads in a single platform.
- Multi-model data management: Support for relational, JSON, time-series, vector, and columnar data types.
- Hybrid deployment flexibility: Consistent experience across software deployment, cloud services, and hardware-integrated solutions.
- Enterprise-grade security and observability: Comprehensive tooling to meet the most stringent requirements.
The result is a platform that can serve as the foundation for your next generation of software offerings. You get the flexibility of open source with the security, stability, and support of an enterprise solution.
Getting Started with EDB Postgres AI
If you're interested in exploring how EDB Postgres AI can help your software business, here are some next steps:
- Assess your current database costs: Our team can help you calculate potential savings compared to your current solution.
- Identify AI integration opportunities: We'll work with you to determine which AI capabilities could enhance your offerings.
- Develop a migration strategy: Our experts will create a tailored plan for transitioning your applications to EDB Postgres AI.
We’ve helped ISVs like Lone Wolf, advact, and Meridian turn database challenges into real-world competitive advantages — enhancing the experience they deliver to their end customers. We can help you do the same.
Conclusion
The database decision you make today to incorporate into your packaged solution offering will significantly impact your ability to innovate, control costs, and create new revenue streams in the coming years. As GenAI capabilities become table stakes for software applications, having a unified platform that seamlessly handles transactional, analytical, and AI workloads provides a critical competitive advantage.
As Lone Wolf's Sanchez says about Postgres: "I've seen the success Postgres has had in so many companies... I've been in the trenches, and I've seen what I can accomplish with Postgres — the teams that I was able to support, and the applications and the revenues that I was able to support."
I invite you to connect with our ISV partnership team to discuss how EDB Postgres AI can become a growth catalyst for your software business. Together, we can turn database challenges into opportunities that drive your next phase of growth.